Heart Horse Connection Branding
Heart Horse Connection is a woman-owned and operated business that offers horse-centric yoga and wellness retreats in Livingston, Montana: “The ancient practice of yoga is beautifully integrated with the ancestral wisdom of the Horses, creating an empowering experience of self- reflection, discovery, abundance, and transformation.”
For this design, I had to dust the cobwebs from my pens and remember how to draw. Getting out of my comfort zone was difficult at first, but eventually, after hundreds of inky swipes, I landed on an illustration that captured the essence of the brand, which the client loved. I created a handful of alternate icons and a text-only variation of the logo as part of the branding package.