Wolf Lake Ranch Brochure

I’ve been vacationing at this ranch since 1994. The brochures had been the same from ones from first visit until 2015 when the owner finally conceded and let me spruce (see what I did there?) them up, even though he still had approximately 1,000 of the old ones left in stock. It was a hell of a print deal he made in 1984.

It’s always more fun to work on a project that you’re personally invested in, and this brochure advertising my favorite rustic, family-friendly dude ranch in Michigan was one I especially enjoyed.